How valuable would it be to learn the latest, most effective techniques for creating and publicizing corporate social responsibility (CSR) programs and creating a gold-plated reputation for your company?
Park Howell: Got Green? And 10 Other Brand-Curdling Cliches of Green Marketing
Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including product modification changes to the production process packaging changes as well as modifying advertising. Yet defining green marketing