“I’m going to give you a little advice. There’s a force in the universe that makes things happen. And all you have to do is get in touch with it, stop thinking, let things happen, and be the ball.” -Ty Webb, Caddy Shack
Sound advice from an iconic pillar of wisdom, wouldn’t you say!
Now here is how you apply it to your business!
It all starts with a dream, don’t be afraid to dream big and in techno-color.
Be specific, the world will hand you what you want, but you have to ask the right questions. What is it that you want? Write it down. What are you willing to do for it? Write it down. There is no such thing as something for nothing.
Now, get in the head of your potential client. What is it that they want and what are they willing to pay? If you plan to connect with them with the least amount of effort you need to be where they are looking, you need to be what they want and you need to know more about what they want and why than they do. You need to be the ball!
That’s the simple lesson for today, be exactly what your potential customer is looking for.
DO NOT Use the same title, description, and keywords on every page of your website. Each page has a specific purpose, a target audience and a reason for existence.
Class dismissed, now go and
BE THE BALL!
Need help, call Steve Schappert, The Green Marketer 203-994-3950
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