Tag Archives: marketing company

INHABITAT HOW TO: Get Your Home Ready For Winter


Published on Nov 5, 2012
Inhabitat shows you how to conduct a home energy audit to find out where you could be wasting money and energy and get your home all buttoned up and cozy for the chilly winter months, by doing a winter weatherization home makeover on eco blogger Starre Vartan. Stars eco blogger Starre Vartan, green energy expert Steve Schappert,  of The Green Marketing Company and Inhabitat designer and editor-in-chief Jill Fehrenbacher.

Schedule an energy audit in Connecticut Now

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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VerMusic video by Tryo performing Greenwashing


Published on Jul 6, 2012
(Sung in French) VerMusic video by Tryo performing Greenwashing . (C) 2012 Salut Ô Productions

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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The world will change when going green is cost effective.


Uploaded on Jan 14, 2012
Ben talks frankly about cost effective green marketing.
The world will change when going green is cost effective. It’s Nice To Save A Tree, and a few people will care, but if you want to have an impact, create a successful business or better yet, both, you need to remember it’s all about them, the consumer.

The Green Marketing Company is dedicated to the cause of teaching people to go green cost effectively. We create emotional direct response campaigns that elevate your business in the customers mind, driving more business to you at a significantly lower cost. This requires a 2 step process, you need to be where the customers are looking and your message needs to be instantly attractive and compelling. People buy from people they like and people buy based on emotion. So if you want to close the sale you had better show some passion! Going green is a catchy phrase but it is much simpler than that, it’s about doing the right thing and giving people a reason to like and trust you. The Green Marketing Company will work hard to earn your trust.
http://TheGreenMarketingCompany.com

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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What Is Green Marketing – Green Marketing – Green Marketing Definition

Definition:

What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product – an assumption that, in my opinion, has not been proven conclusively.

While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company’s other products or practices. Presenting a product or service as green when it’s not is called greenwashing.

Green marketing can be a very powerful marketing strategy though when it’s done right. See Three Keys to Successful Green Marketing.

Also Known As: Environmental Marketing, Ecological Marketing, Eco-Marketing.

Common Misspellings: Geen marketing, gren marketing.

Examples:

Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.

More Business Terms Glossary

via What Is Green Marketing – Green Marketing – Green Marketing Definition.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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