Tag Archives: Green marketing

The world will change when going green is cost effective.


Uploaded on Jan 14, 2012
Ben talks frankly about cost effective green marketing.
The world will change when going green is cost effective. It’s Nice To Save A Tree, and a few people will care, but if you want to have an impact, create a successful business or better yet, both, you need to remember it’s all about them, the consumer.

The Green Marketing Company is dedicated to the cause of teaching people to go green cost effectively. We create emotional direct response campaigns that elevate your business in the customers mind, driving more business to you at a significantly lower cost. This requires a 2 step process, you need to be where the customers are looking and your message needs to be instantly attractive and compelling. People buy from people they like and people buy based on emotion. So if you want to close the sale you had better show some passion! Going green is a catchy phrase but it is much simpler than that, it’s about doing the right thing and giving people a reason to like and trust you. The Green Marketing Company will work hard to earn your trust.
http://TheGreenMarketingCompany.com

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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How to avoid green marketing myopia


Uploaded on Mar 26, 2010
This is a video for the course venture marketing at the Univercity of Utrecht.
It’s about green marketing, and how to avoid green marketing myopia.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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GreenProfit Solutions


Uploaded on Aug 25, 2008
In this moving video, set to the music of Rascal Flats, GreenProfit Solutions illustrates how any size organization or business can help their company, employees, members/customers, community, and planet by “Balancing Business and Sustainability” utilizing their Approved Green Business program.

“Nice Job guys!”

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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Viral sustainability


Uploaded on Mar 2, 2011
Viral sustainability! To get there, green businesses MUST use social media tools like YouTube, Facebook and blogging to start conversations, boost enthusiasm, and grow their reputation.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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Green Pricing


Published on Nov 16, 2012
Introduction:
We are a group of students from Nanyang Business School, Singapore. This is our video project on “Green Pricing” under the course module, AB0501 Green Marketing.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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The Effects of Green Marketing: How Consumer Trends Drive Profits

Uploaded on Jun 2, 2008
The Effects of Green Marketing: How Consumer Trends Drive Profits by Colette Chandler, Green Marketing Expert, Keyboard Culture

There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. This marketplace is predicted to grow to $845 billion by 2015!

Would you like to know if and how your business could get a share of the green marketplace?

This great online green marketing movie reveals the categories and types of businesses that could profitably and sustainably expand into the $230 billion green marketplace. You will also learn who these green consumers are, what motivates them and what they like to buy.
Visit http://www.Keyboard-Culture-Green-mar… for more from Green Marketing Expert Colette Chandler and for other topics, solutions and experts at http://www.keyboard-culture.com.
Keyboard Culture is a community of like-minded people and visionary leaders providing valuable free training and answers creating a New Earth and New Consciousness.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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What Is Green Marketing – Green Marketing – Green Marketing Definition

Definition:

What is green marketing? Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product – an assumption that, in my opinion, has not been proven conclusively.

While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company’s other products or practices. Presenting a product or service as green when it’s not is called greenwashing.

Green marketing can be a very powerful marketing strategy though when it’s done right. See Three Keys to Successful Green Marketing.

Also Known As: Environmental Marketing, Ecological Marketing, Eco-Marketing.

Common Misspellings: Geen marketing, gren marketing.

Examples:

Chad’s green marketing campaign bombed because he made the mistake of packaging his environmentally friendly product in styrofoam.

More Business Terms Glossary

via What Is Green Marketing – Green Marketing – Green Marketing Definition.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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Green marketing – Wikipedia, the free encyclopedia

Green marketing

From Wikipedia, the free encyclopedia

Marketing

Key concepts

Product marketing Pricing Distribution Service Retail Brand management Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity

Promotional contents

Advertising Branding Underwriting spot Direct marketing Personal sales Product placement Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On Hold Messaging

Promotional media

Printing Publication Broadcasting Out-of-home advertising Internet Point of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising

v t e

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[1] Other similar terms used are Environmental Marketing and Ecological Marketing.

Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[2]

The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the [Federal Trade Commission] provides some guidance on environmental marketing claims.[3] This Commission is expected to do an overall review of this guidance, and the legal standards it contains, in 2011.[4]

via Green marketing – Wikipedia, the free encyclopedia.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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WHAT WE DO:

Creation: We build high traffic, highly persuasive online suites that combine web, blog and social media sites.

Maintenance & Upgrades: We provide creative writing, SEO updates, marketing/sales consultation, photography and photoshop image customization.

GOOGLE Adwords: Google is a great way to jump start your business, and we can help.

Our 4 Step Approach Can Help You:

1. Evaluate Sustainability
Our free sustainability report will review: Energy supply costs, usage, insulation and ventilation, water usage, waste management, reduction and recycling, greenhouse gas emissions, carbon foot print, employee health, wellness & safety, responsible and ethical sourcing and production of materials.

2. Increase Profits
We help you implement the improvements! 0 down and 0% financing is currently available for some improvements between $500 and $100,000. We focus on the most cost effective improvements first so you can do well by doing good! Switching your energy supplier can save you 10% with only a 2 minute investment. Once we verify your eligible for the program, establish objectives and analyze data we will meet with you to determine the best plan of attack for you. We then show you how to promote the good things you do to attract more customers.

3. Promote Your Good Deeds
Our most popular service is and where we are focusing our efforts are our online advertising packages for companies that are getting started with their online promotions. Included in our package is a custom, search engine optimized website, a WordPress blog, Twitter account, Facebook page and point of sale display, all for $150. This package is so popular we operate a separate website to promote it.

4. Grow Your Business
People Buy From You Because They Like You. The keys to green marketing: plant the seeds of awareness, cultivate your relationships, fertilize with education, plow through your competition and reap the rewards. Our sustainable approach to business development helps you create deep bonds of loyalty from your customers. Affordable green solutions will inspire real change. Our goal is to promote humanity through the use of social business enterprise, or teaching people to do well by doing good.

“Keep stepping forward. Persistence conquers all, there is no replacement, not talent, genius, or education… nothing comes close. Persistence is born of passion and determination and can be found at the root of every great human achievement. When persistence is fueled by the heart, there are no limits to your success. Determine the object of your desire and get started today” ~ Steve Schappert

Don’t wait another moment!
Contact Steve Schappert today to start building your business
with a local marketing genius that is offering incredibly LOW pricing for a very limited time.  203-994-3950

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

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