PUBLIC RELATIONS
The Green Marketing Company can help you get out in the public
spotlight . Founde Steve Schappert has been on TV nearly
20 times in the last year, 15 spots on radio, and Comcast
produced an on demand segment about Schappert. All this
publicity came with out charge and more impotantly the stories
are more believable than advetisements. We can show you
how!
"Public relations,
abbreviated as PR, primarily concerns enhancing and
maintaining the image for
businesses,
non-profit organizations, events or high-profile people,
such as
celebrities and
politicians.
An earlier definition of public
relations, by The first World Assembly of Public Relations
Associations, held in Mexico City, in August 1978, was "the art
and
social science of analyzing
trends,
predicting their consequences, counseling organizational
leaders, and implementing planned programs of action, which will
serve both the organization and the
public interest."[1]
Others define it as the practice of
managing
communication between an organization and its publics.[2]
Public relations provides an organization or
individual
exposure to their audiences using topics of public interest
and news items that provide a third-party endorsement[3]
and do not direct payment.[4]
Common activities include
speaking at conferences, working with the media,
crisis communications,
social media engagement,[5]
and employee communication.
The
European view of public relations notes that besides a
relational form of interactivity there is also a reflective
paradigm that is concerned with publics and the
public sphere; not only with relational, which can in
principle be private, but also with public consequences of
organizational behaviour
[6][7]
A much broader view of interactive communication using the
Internet, as outlined by Phillips and Young in Online Public
Relations Second Edition (2009), describes the form and nature
of Internet-mediated public relations. It encompasses social
media and other channels for communication and many platforms
for communication such as
personal computers (PCs),
mobile phones and
video game consoles with
Internet access. The increasing use of the mentioned
technologies give the media a democratisation power and thus,
aid to the demystification of subjects.
Public relations is used to build report
with
employees,
customers,
investors,
voters, or the general public.[4]
Almost any organization that has a stake in how it is portrayed
in the public arena employs some level of public relations.
There are a number of public relations disciplines falling under
the banner of
corporate communications, such as
analyst relations,
media relations,
investor relations,
internal communications and
labor relations. Most of them include the aspect of peer
review to get liability.
Other public relations disciplines
include:
-
Financial public relations –
providing information mainly to business
reporters
-
Consumer/lifestyle public relations
– gaining publicity for a particular product or service,
rather than using
advertising
-
Crisis public relations – responding
to negative accusations or information
-
Industry relations – providing
information to
trade bodies
-
Government relations – engaging
government departments to influence policymaking"
Definition provided by Wikipedia
|
