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THE GREEN MARKETING COMPANY "We help you plow through the competition" |
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Quotes  A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. David Ogilvy Advertising is only evil when it advertises evil things. David Ogilvy Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. David Ogilvy Advertising reflects the mores of society, but it does not influence them. David Ogilvy  Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. David Ogilvy Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga. David Ogilvy Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. David Ogilvy Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. David Ogilvy First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. David Ogilvy Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. David Ogilvy  I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. David Ogilvy I do not regard advertising as entertainment or an art form, but as a medium of information. David Ogilvy I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. David Ogilvy I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. David Ogilvy  I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David Ogilvy Actually, I majored in marketing and I have a bachelor of science. Wanda Sykes Affiliate marketing has made businesses millions and ordinary people millionaires. Bo Bennett And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy. Michelle Obama Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar. Nicolas Roeg Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition. Nile Rodgers Apple has great marketing, among the best PR and marketing in the world. Ron Johnson Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114. Andrea Jung Business has only two functions - marketing and innovation. Milan Kundera But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now. Nicolas Roeg But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing. Warren Cuccurullo  But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants. Vivienne Westwood By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher. David F. Houston Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences. Taylor Dayne Don't blame the marketing department. The buck stops with the chief executive. John D. Rockefeller Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now. John Carmack Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you. Arthur Levitt Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. Sergey Brin His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing? Matthew Shipp Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff. Emeril Lagasse  I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards. ~ Carrot Top I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. David Ogilvy I believe that music is connected by human passions and curiosities rather than by marketing strategies. Elvis Costello I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity. Arthur Cohn I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit. Sam Sheppard I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh. D. L. Hughley I had a marketing idea that everybody hated, decency is sexy. James L. Brooks I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. Joichi Ito I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy I see the same coffee table everywhere. It's mass marketing. Douglas Wilson I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes. Sara Paretsky I think putting labels on people is just an easy way of marketing something you don't understand. Adam Jones I was a pretty good coach and working with marketing was like coaching. Bernie Ebbers I'm all for it. In these days, regional marketing is the only way to survive. John Howard I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham. Ruben Studdard I'm not a marketing person. I don't ask myself questions. I go by instinct. Karl Lagerfeld I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that. Lisa Kudrow In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last. John Romero In marketing you must choose between boredom, shouting and seduction. Which do you want? Roy H. Williams In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing. Peter Sotos Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been. Tom Stewart It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening. David Zucker It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa. Dirk Benedict It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater. Alvin Ailey It will work. I am a marketing genius. Paris Hilton Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture. John Patrick Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates. Nicolas Roeg Marketing is the devil. Billy Bob Thornton Marketing is too important to be left to the marketing department. David Packard Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project. Rowan Atkinson Marketing is what you do when your product is no good. Edwin Land Money coming in says I've made the right marketing decisions. Adam Osborne Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not. Judy Collins My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album. Deana Carter No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted. Andrea Jung No, my publisher has always done the marketing. Jean M. Auel Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories. David Talbot Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. David Crane Pop culture is not about depth. It's about marketing, supply and demand, consumerism. Trevor Dunn Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you. Richard Hatch Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly. Andrea Jung |