admin — Sun, 07 Apr 2013 23:48:12 +0000

Uploaded on Aug 21, 2011
Read how emotional marketing is used to brand eco-friendly cars at the emotional marketing blog at: http://602communications.com/site/?p=…

But there is good news on the car marketing front. There are a couple of companies that have created ad campaigns that break free of the traditional car beauty shot imagery. This Nissan ad dreams of a world with zero emissions. The delightful Audi ad goes after an entirely new breed ecological enthusiast. It positions the traditional environmentalists as a bunch of wimpy, tree-hugging, sissies and firmly puts the conversation right in Audi’s sweet spot – performance driving.

admin — Sun, 07 Apr 2013 23:43:47 +0000

Uploaded on Aug 21, 2011
Read how emotional marketing is used to brand eco-friendly cars at the emotional marketing blog at: http://602communications.com/site/?p=…

Surveys done of Prius owners reveal that they appreciate the energy efficiency of the car, but the number one reason they buy this car is because it “says something about my priorities and lifestyle.” The Honda Civic hybrid does not showcase the owner’s passion for green like the unique styling of a Prius. And Prius owners are willing to pay more for this too. A study shows that hybrid owners in Colorado are will to pay $1000 to $4000 more for this car just because of its unique styling.

And Toyota markets the hell out of this consumer behavior. This Prius ad pegs the meter on environmental imagery. The Prius ad features weird music, dancing suns, frolicking fields of grass, and young children dressed as flowers. These ads are a little weird and that’s exactly what hybrid owners crave – to be different.

Now contrast that ad with this Chevy Volt ad (20705). What you’ll notice is that the imagery is identical to every other boring car ad in the world – standard vehicle beauty shots on long highways. The BMW ad has the same hackneyed approach. The Lexus hybrid ad shows hundreds of drab grey cars driving in circles while the announcer drones on about the company’s experience in the hybrid market. This ad markets cars, while Toyota is marketing a revolution that just happens to have a car as its symbol.

What Toyota has understood from the beginning was the mindset of their customers. They realized that these green renegades weren’t just looking for economical transportation. They were looking to join a revolution and Toyota was smart enough to give it to them. From the unique vehicle styling, to the weird advertising, the Prius is not just a car but a bold statement of a life mission.

admin — Tue, 02 Apr 2013 11:27:13 +0000

Uploaded on Jun 2, 2008
The Effects of Green Marketing: How Consumer Trends Drive Profits by Colette Chandler, Green Marketing Expert, Keyboard Culture

There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. This marketplace is predicted to grow to $845 billion by 2015!

Would you like to know if and how your business could get a share of the green marketplace?

This great online green marketing movie reveals the categories and types of businesses that could profitably and sustainably expand into the $230 billion green marketplace. You will also learn who these green consumers are, what motivates them and what they like to buy.
Visit http://www.Keyboard-Culture-Green-mar… for more from Green Marketing Expert Colette Chandler and for other topics, solutions and experts at http://www.keyboard-culture.com.
Keyboard Culture is a community of like-minded people and visionary leaders providing valuable free training and answers creating a New Earth and New Consciousness.

admin — Tue, 26 Mar 2013 13:43:50 +0000

What does green remind you of?

Green Reminds me of all that is good in the world, green reminds me of everything I should have heard, from the sweet song of the bird to the softness of a child’s word. Green is the color of good it reminds us of the things we should. Green marketing helps us connect and forget the greed and neglect, we will work together or perish forever…

“Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don’t know what color to use anywhere use green.

Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. It was believed green was healing for the eyes. Egyptians wore green eyeliner. Green eyeshades are still used. You should eat raw green foods for good health. Friday is the day of green. Green jade is a sacred stone of Asia.

Green Energy
Green contains the powerful energies of nature, growth, desire to expand or increase. Balance and a sense of order are found in the color green. Change and transformation is necessary for growth, and so this ability to sustain changes is also a part of the energy of green.

Put some green in your life when you want:

a new state of balance
feel a need for change or growth
freedom to pursue new ideas
protection from fears and anxieties connected with the demands of others
Green gem stone properties

Green gemstones are used to attract money, prosperity and wealth. They are balancing stones that promote growth and fertility. Carry, wear or place green gemstones around your home or office to promote balance, change and growth.

Wearing Green
Wear green when you want to overcome a sense of thwarted ambition. Green says growth – balance – harmony. It is a color of healthy relationships.

Chakra associated with Green:
Green is the color associated with the Heart Chakra. This chakra deals with higher consciousness and love.” Via Crytal Cure Zeppelin never left her Never died or second guessed her, painted on her body The stars would never hurt her Never lie, never desert her Painted on her body She prayed to God when she was young After the storm a calm would come above her I thought that I could be the one to part the clouds before the sun above her

(Chorus:)Green reminds me Of everything we did it blinds me It rushes through my head it finds me Close to you again Green reminds me Of everything we said it blinds me It rushes through my head it finds me Close to you again Mother moves to town again Holds her upside down again said it’s nice to see her Brendan now you’ve got to come she’s where I get my smile from I’d like for you to meet her Now Andrea was paint and pride a step behind oh how she tried I loved her And all she wore from head to floor was shades of green from our store

Green reminds me Of everything we did it blinds me It rushes through my head it finds me Close to you again Green reminds me Of everything we said it blinds me It rushes through my head it finds me Close to you again And oh, oh, oh, all for me she cried And oh, oh, oh, all for love In retrospect wish I Could have said three words that night All me, all me, all me Now, green reminds me Of everything we did it blinds me It rushes through my head it finds me Close to you Green reminds me Of everything we did it blinds me It rushes through my head it finds me Close to you again - Brendan James

admin — Tue, 26 Mar 2013 13:10:01 +0000

Uploaded on Jan 5, 2012
A presentation video explaining the essence of green marketing, the definition, its target market and some green marketing campaign
عرض يوضح أهمية التسويق الأخضر, تعريفه وأهدافه وبعض حملات التسويق الأخضر

admin — Mon, 25 Mar 2013 12:43:54 +0000

Published on Sep 16, 2012

You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog! Shop for Rainforest Alliance Certified products here: http://ow.ly/dKlao.

The Rainforest Alliance is a nonprofit conservation organization that holds Charity Navigator‘s highest rating of Four Stars: http://ow.ly/ekYUy.

What’s behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability — environmental protection, social equity and economic viability — and farms are evaluated by independent, third-party auditors. Learn more about Rainforest Alliance Certification and its impacts here: http://ow.ly/ekYOW.

This film was written and directed by our talented friend Max Joseph. You can follow him at http://www.facebook.com/mjosephfilm
Produced by Aaron Weber from Wander: http://www.wanderfilms.com

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

admin — Mon, 25 Mar 2013 12:26:02 +0000

Published on Nov 16, 2012
A stop motion created to highlight the negative impact of plastic bags to our environment and what retailers can do to mobilize people to minimize such impact.

Reduce, reuse and dispose plastic bags properly.

The Green Marketing Company hopes you find this information helpful. The Green Marketing Company’s goal to help you go green and earn green through the application of cost effective, green marketing techniques. Contact The Green Marketing Company Today!

admin — Mon, 25 Mar 2013 10:46:41 +0000

Published on Nov 16, 2012
Introduction:
We are a group of students from Nanyang Business School, Singapore. This is our video project on “Promoting Green”.

Also, kindly take the time to put a ‘Like’ our for video if you learnt something new!

Disclaimer: The ideas at the back from 3:00 are all our ideas/suggestions, and are not implemented by Starbucks yet. But of course, we hope that one day Starbucks can have similar initiatives!

admin — Sat, 23 Mar 2013 22:03:43 +0000

Published on Nov 5, 2012
Inhabitat shows you how to conduct a home energy audit to find out where you could be wasting money and energy and get your home all buttoned up and cozy for the chilly winter months, by doing a winter weatherization home makeover on eco blogger Starre Vartan. Stars eco blogger Starre Vartan, green energy expert Steve Schappert, of The Green Marketing Company and Inhabitat designer and editor-in-chief Jill Fehrenbacher.

Schedule an energy audit in Connecticut Now

admin — Sat, 23 Mar 2013 21:55:37 +0000

Uploaded on Nov 12, 2009
By STIKX, Imperial College Business School

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