emotional marketing is used to brand eco-friendly cars


Uploaded on Aug 21, 2011
Read how emotional marketing is used to brand eco-friendly cars at the emotional marketing blog at: http://602communications.com/site/?p=…

But there is good news on the car marketing front. There are a couple of companies that have created ad campaigns that break free of the traditional car beauty shot imagery. This Nissan ad dreams of a world with zero emissions. The delightful Audi ad goes after an entirely new breed ecological enthusiast. It positions the traditional environmentalists as a bunch of wimpy, tree-hugging, sissies and firmly puts the conversation right in Audi’s sweet spot – performance driving.

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