A Conceptual Framework of Green Marketing Lecture by Ms. Surbhi Mathur. – YouTube

Published on Jul 1, 2013

In this video lecture the concept of Green Marketing has been discussed. Green Marketing is defined as a strategic process responsible for identifying and satisfying the requirements of customers and society, in a profitable and sustainable way.

via A Conceptual Framework of Green Marketing Lecture by Ms. Surbhi Mathur. – YouTube.